Key figures
31% of the 4,631 Google Maps listings have no website of their own
31% of the 4,631 Google Maps listings have no website of their own
| Check | Value |
|---|---|
| of the 4,631 Google Maps listings have no website of their own | 31% |
Source: survey of 4,631 Google Maps listings on 18 October 2026.Read the method
- business websites analysed
- 2,747
- business websites analysed
- of sites have at least one blocking issue
- 9 %
- of sites have at least one blocking issue
- median score out of 100
- 71
- median score out of 100
- Half of sites score between 59 and 82
Half of sites score between 59 and 82 out of 100
Free analysis score, out of 100, of the 2,747 sites analysed.
Median: 71/100. The middle half of sites: 59–82.
| Value | |
|---|---|
| Median | 71 |
| The middle half of sites | 59–82 |
Source: FindMyCompany scanner, 2,747 sites scanned on 18 October 2026.Read the method
Trade by trade
| Trade | Maps listings | Sites analysed | Median score | Listings without their own site | Sites with a blocking issue |
|---|---|---|---|---|---|
| Heating engineer | 80 | 59 | 81 | 18% | 7% |
| Removal company | 300 | 205 | 80 | 15% | 4% |
| Plumber | 81 | 63 | 78 | 16% | 6% |
| Accountant | 200 | 155 | 77 | 15% | 6% |
| Cleaning company | 200 | 143 | 76 | 22% | 6% |
| Locksmith | 200 | 145 | 76 | 21% | 8% |
| Roofer | 80 | 58 | 75 | 18% | 21% |
| Taxi | 200 | 88 | 74 | 47% | 9% |
| Joiner | 142 | 79 | 73 | 38% | 9% |
| Electrician | 140 | 72 | 73 | 34% | 7% |
| Painter and decorator | 202 | 112 | 72 | 37% | 10% |
| Lawyer | 200 | 161 | 71 | 16% | 5% |
| Bricklayer | 200 | 85 | 70 | 49% | 9% |
| Photographer | 200 | 170 | 70 | 12% | 9% |
| Vet | 203 | 103 | 70 | 23% | 8% |
| Physiotherapist | 200 | 45 | 69 | 71% | 2% |
| Beauty salon | 200 | 115 | 68 | 31% | 10% |
| Garage | 200 | 64 | 68 | 57% | 20% |
| Landscaper | 202 | 160 | 67 | 17% | 14% |
| Notary | 201 | 134 | 67 | 29% | 6% |
| Estate agency | 200 | 130 | 66 | 8% | 23% |
| Hairdresser | 200 | 70 | 65 | 59% | 7% |
| Restaurant | 200 | 142 | 65 | 29% | 6% |
| Dentist | 200 | 58 | 64 | 60% | 5% |
| Architect | 200 | 152 | 63 | 16% | 6% |
City by city
| City | Trades surveyed | Sites analysed | Median score | Sites with a blocking issue |
|---|---|---|---|---|
| Paris | 11 | 569 | 75 | 7% |
| Marseille | 8 | 413 | 73 | 7% |
| Lyon | 9 | 547 | 72 | 8% |
| Bordeaux | 6 | 323 | 70 | 7% |
| Nantes | 5 | 283 | 68 | 12% |
| Toulouse | 7 | 415 | 68 | 12% |
| Lille | 5 | 213 | 67 | 9% |
The checks failed most often
The three most common flaws
Share of sites that fail the check.
1. Have no FAQ on the home page: 81% ; 2. Have no llms.txt file: 80% ; 3. Do not describe the business in structured data: 55%.
| Rank | Check | Share of sites |
|---|---|---|
| 1 | Have no FAQ on the home page | 81% |
| 2 | Have no llms.txt file | 80% |
| 3 | Do not describe the business in structured data | 55% |
Source: FindMyCompany scanner, 2,747 sites scanned on 18 October 2026.Read the method
The 19 checks of the analysis, across 2,747 sites
Share of sites failing each check, from most failed to most passed.
Have no FAQ on the home page: 81% ; Have no llms.txt file: 80% ; Do not describe the business in structured data: 55% ; Do not have a meta description of 70 to 165 characters: 50% ; Have no enquiry form on the home page: 48% ; Do not have a single H1 saying what the business sells: 45% ; Do not have a page title of 25 to 65 characters: 41% ; Have fewer than 400 words on the home page: 40% ; Have no clickable phone number or WhatsApp on the home page: 39% ; Have no share preview (Open Graph): 28% ; Have fewer than 10 internal links on the home page: 26% ; Do not declare a canonical URL: 21% ; Leave more than 20% of their images without a description: 21% ; Do not publish a sitemap: 18% ; Do not declare their language: 6% ; Are not mobile-friendly (no viewport tag): 5% ; Are not on HTTPS: 4% ; Block at least one AI assistant in their robots.txt: 2% ; Block Google in their robots.txt: 1%.
| Check | Share of sites |
|---|---|
| Have no FAQ on the home page | 81% |
| Have no llms.txt file | 80% |
| Do not describe the business in structured data | 55% |
| Do not have a meta description of 70 to 165 characters | 50% |
| Have no enquiry form on the home page | 48% |
| Do not have a single H1 saying what the business sells | 45% |
| Do not have a page title of 25 to 65 characters | 41% |
| Have fewer than 400 words on the home page | 40% |
| Have no clickable phone number or WhatsApp on the home page | 39% |
| Have no share preview (Open Graph) | 28% |
| Have fewer than 10 internal links on the home page | 26% |
| Do not declare a canonical URL | 21% |
| Leave more than 20% of their images without a description | 21% |
| Do not publish a sitemap | 18% |
| Do not declare their language | 6% |
| Are not mobile-friendly (no viewport tag) | 5% |
| Are not on HTTPS | 4% |
| Block at least one AI assistant in their robots.txt | 2% |
| Block Google in their robots.txt | 1% |
Source: FindMyCompany scanner, 2,747 sites scanned on 18 October 2026.Read the method
Google Maps listings
Of the 4,631 listings surveyed, 86% are claimed by their owner and 85% show opening hours. The median listing has 27 reviews (average rating 4.6 out of 5) and 9 photos; 33% of listings have fewer than 10 reviews.
Platforms that listings without their own website link to: doctolib.fr (147), planity.com (70), facebook.com (53), instagram.com (42), sites.google.com (18), wixsite.com (14). A listing that points to a platform works for the platform: it is the one that gets the links, the visits and the history.
Does having a website help you climb Google Maps?
In the top ten Google Maps positions, 65% of listings link to their own website, as many as beyond tenth place (65%): having a website is not enough to climb the map. Top 10 listings do, however, have slightly more reviews (median 29 against 26) and photos (11 against 9). Google says it ranks local results by relevance, distance and prominence: distance cannot be worked on, relevance comes down to the listing and the website, prominence to reviews and links.
Google reviews of the median listing
Google Maps top 10 (521 listings): 29, Beyond 10th place (4,110 listings): 26.
| Value | |
|---|---|
| Google Maps top 10 (521 listings) | 29 |
| Beyond 10th place (4,110 listings) | 26 |
Source: survey of 4,631 Google Maps listings on 18 October 2026.Read the method
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed.
Each site is scored out of 100 by the 19 checks listed above, grouped into three pillars (found on Google, cited by AI, turns visitors into customers); failing a critical point caps the score at 59. The score is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees.
No business name or website address is published: only aggregated statistics. Data collected on 18 October 2026. The aggregated data is published as JSON and may be reused with credit to the source.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.