Key figures
- searches for “expert comptable” per month in France
- 49,500
- searches for “expert comptable” per month in France
- Google reviews for the median listing
- 7
- Google reviews for the median listing
- Study average: 27
- median score of the 155 sites analysed, out of 100
- 77
- median score of the 155 sites analysed, out of 100
- Study average: 71
How customers search for an accountant
“Expert comptable” (chartered accountant) is searched 49,500 times a month in France, including 1,600 for “expert comptable lyon” (€12 per click), 2,900 for “expert comptable paris” (€16 per click). Business owners look for a practice for a precise need: setting up their company, switching accountant, a property holding company (SCI), a self-employed profession, a shop, a first tax return. On the practices’ side, “site internet expert comptable” (accountant website) gets 90 searches a month.
The price of the click tells you what a client is worth: an account looked after for years. It is also why networks and online accounting firms buy these searches and work them city by city.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| expert comptable | 49,500 | €13 |
| expert comptable paris | 2,900 | €16 |
| expert comptable lyon | 1,600 | €12 |
| expert comptable marseille | 880 | €9.69 |
| expert comptable toulouse | 1,000 | €11 |
| expert comptable bordeaux | 1,000 | €10 |
| expert comptable nantes | 880 | €10 |
| expert comptable lille | 590 | €5.97 |
| site internet expert comptable | 90 | n/a |
What Google shows for “expert comptable paris”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 3 standard results visible are: network or quote generator, network or quote generator, prontopro.fr (directory).
- Google Maps local pack
- 1—network or quote generator
- 2—network or quote generator
- 3prontopro.frdirectory
What we measured on 155 accountant websites
We collected the top 200 Google Maps listings for “expert comptable” in Lyon and Paris, then ran each of the 155 websites belonging to these businesses through our free analysis. 14% of listings show no website at all and 2% only link to a platform (linkedin.com).
86% of accountant websites have no llms.txt file
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no llms.txt file: 86% ; Have no FAQ on the home page: 83% ; Do not have a meta description of 70 to 165 characters: 44% ; Do not describe the business in structured data: 44% ; Do not have a page title of 25 to 65 characters: 40% ; Have no clickable phone number or WhatsApp on the home page: 38% ; Have no enquiry form on the home page: 37% ; Do not have a single H1 saying what the business sells: 30% ; Leave more than 20% of their images without a description: 26% ; Have no share preview (Open Graph): 23% ; Have fewer than 400 words on the home page: 21% ; Do not publish a sitemap: 12% ; Do not declare a canonical URL: 12% ; Have fewer than 10 internal links on the home page: 12% ; Do not declare their language: 5% ; Are not mobile-friendly (no viewport tag): 3% ; Are not on HTTPS: 3% ; Block at least one AI assistant in their robots.txt: 1% ; Block Google in their robots.txt: 0%.
| Check | Accountants | Study average |
|---|---|---|
| Have no llms.txt file | 86% | 80% |
| Have no FAQ on the home page | 83% | 81% |
| Do not have a meta description of 70 to 165 characters | 44% | 50% |
| Do not describe the business in structured data | 44% | 55% |
| Do not have a page title of 25 to 65 characters | 40% | 41% |
| Have no clickable phone number or WhatsApp on the home page | 38% | 39% |
| Have no enquiry form on the home page | 37% | 48% |
| Do not have a single H1 saying what the business sells | 30% | 45% |
| Leave more than 20% of their images without a description | 26% | 21% |
| Have no share preview (Open Graph) | 23% | 28% |
| Have fewer than 400 words on the home page | 21% | 40% |
| Do not publish a sitemap | 12% | 18% |
| Do not declare a canonical URL | 12% | 21% |
| Have fewer than 10 internal links on the home page | 12% | 26% |
| Do not declare their language | 5% | 6% |
| Are not mobile-friendly (no viewport tag) | 3% | 5% |
| Are not on HTTPS | 3% | 4% |
| Block at least one AI assistant in their robots.txt | 1% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 155 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Lyon | 100 | 82 | 74 | 7 |
| Paris | 100 | 75 | 78 | 8 |
The mistakes that cost accountants customers
A Google Business Profile with hardly any reviews
57% of the accountant listings we collected have fewer than 10 reviews, more often than the study average. Next to neighbouring listings, a practice with no reviews looks inactive, even when it is excellent.
An unclaimed listing
19% of the listings collected have not been claimed by the practice, more often than the study average. An unclaimed listing cannot correct its opening hours, reply to reviews or post photos.
A website that does not answer the owner’s questions
83% of practice websites have no frequently asked questions on the home page and 38% have no clickable phone number. Practices fail the FAQ check about as often as the average across trades. Yet these answers (fees, switching accountant, timescales) are exactly what Google and AI assistants pick up.
Priority actions
Claim and complete the Google Business Profile
The exact primary category, opening hours, photos of the practice and the team, a link to the website, a description of the services you actually provide.Ask satisfied clients for a review
After year-end accounts or a company formation, by email with the link to the profile. Google allows you to ask for reviews, not to buy or filter them; the profession’s communication rules apply too.Write one page per client type
Company formation, small businesses and shopkeepers, professional practices, property holding companies (SCI), associations: what you do for each, the documents to provide, how taking over an account works.Answer the questions that decide
How to switch accountant, how fees are set, what timescales to expect: short, accurate answers on the home page.Describe the practice in structured data
AccountingService type, address, opening hours, phone number, identical to the Google Business Profile.
Frequently asked questions
Is it better to pay for clicks or to work on SEO?
At €13 per click on average, advertising is expensive for every contact. A well-built Google Business Profile and pages bring in contacts without paying for every visit, and that asset stays with the practice.
How does an independent practice get ahead of the networks?
Not on the city alone, but in Google Maps and on precise searches: a client type, a service, a neighbourhood. A claimed profile, regular reviews and one page per client type are often enough.
Should you show your fees?
Explaining how they are set, and giving reference points where you have them, answers the question every business owner asks before calling.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.