Data collected on 18 October 2026
What we measured on small business websites
We collected 4,631 Google Maps listings across 25 trades in 7 major French cities and ran 2,747 business websites through our free analysis. The result: 9% have at least one blocking issue, and 31% of businesses on Google Maps have no website of their own.
2,230out of 2,747
sites have no FAQ on the home page, or 81%
- Google Maps listings collected
- 4,631
- business websites analysed
- 2,747
- of sites have a blocking issue
- 9%
- median score out of 100
- 71
National study
National study
The state of French small business websites in 2026
4,631 Google Maps listings and 2,747 websites across 25 trades in 7 French cities: what stops small businesses being found on Google and cited by AI.
2,747 sites · median score 71/100
9%
of sites have a blocking issue
City by city
CityParis
75/100
median score
Business websites in Paris
569 websites of tradespeople, shops and practices in Paris, France, checked on 18 October 2026: 7% have a blocking issue, median score 75/100.
569 sites · median score 75/100
CityLyon
72/100
median score
Business websites in Lyon
547 websites of tradespeople, shops and practices in Lyon, France, checked on 18 October 2026: 8% have a blocking issue, median score 72/100.
547 sites · median score 72/100
CityMarseille
73/100
median score
Business websites in Marseille
413 websites of tradespeople, shops and practices in Marseille, France, checked on 18 October 2026: 7% have a blocking issue, median score 73/100.
413 sites · median score 73/100
CityToulouse
68/100
median score
Business websites in Toulouse
415 websites of tradespeople, shops and practices in Toulouse, France, checked on 18 October 2026: 12% have a blocking issue, median score 68/100.
415 sites · median score 68/100
CityBordeaux
70/100
median score
Business websites in Bordeaux
323 websites of tradespeople, shops and practices in Bordeaux, France, checked on 18 October 2026: 7% have a blocking issue, median score 70/100.
323 sites · median score 70/100
CityNantes
68/100
median score
Business websites in Nantes
283 websites of tradespeople, shops and practices in Nantes, France, checked on 18 October 2026: 12% have a blocking issue, median score 68/100.
283 sites · median score 68/100
CityLille
67/100
median score
Business websites in Lille
213 websites of tradespeople, shops and practices in Lille, France, checked on 18 October 2026: 9% have a blocking issue, median score 67/100.
213 sites · median score 67/100
By trade
Trade
80/100
median score
French removal company websites
Google Maps listings and websites of removal companies in Paris, Lyon and Marseille: what they are missing to win quote requests on Google.
205 sites · median score 80/100
24 trades
The trade guides
The measurements for each trade, with what its customers search for and the priority actions.
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