Key figures
- searches for “kine” per month in France
- 40,500
- searches for “kine” per month in France
- Google reviews for the median listing
- 15
- Google reviews for the median listing
- Study average: 27
- median score of the 45 sites analysed, out of 100
- 69
- median score of the 45 sites analysed, out of 100
- Study average: 71
How customers search for a physiotherapist
Patients type “kiné” (the everyday French word for physio) far more than the full job title: 40,500 searches a month in France. With a city, Google reports 4,400 searches a month for “kinésithérapeute paris” (€1.61 per ad click). For the other cities, Google publishes no volume for these health searches: the demand exists, it is simply not quantified.
The search often starts from a prescription or an injury: knee, shoulder or back rehab, sports physio, home visits, a practice open early or on Saturdays. The patient wants a nearby slot and to know whether the practice treats their case. On the professional side, “site internet kinésithérapeute” (physiotherapist website) gets only 10 searches a month: very few practices are working on it.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| kine | 40,500 | €0.87 |
| kinésithérapeute paris | 4,400 | €1.61 |
| site internet kinésithérapeute | 10 | n/a |
What Google shows for “kinésithérapeute paris”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 6 standard results visible are: doctolib.fr (platform), business website, fr.mappy.com (directory), maiia.com (platform), business website, business website.
- Google Maps local pack
- 1doctolib.frplatform
- 2—business website
- 3fr.mappy.comdirectory
- 4maiia.complatform
- 5—business website
- 6—business website
What we measured on 45 physiotherapist websites
We collected the top 200 Google Maps listings for “kinésithérapeute” in Bordeaux and Paris, then ran each of the 45 websites belonging to these businesses through our free analysis. 21% of listings show no website at all and 50% only link to a platform (doctolib.fr, sites.google.com, wixsite.com).
78% of physiotherapist websites have no llms.txt file
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no llms.txt file: 78% ; Have no FAQ on the home page: 71% ; Do not describe the business in structured data: 64% ; Have no enquiry form on the home page: 60% ; Do not have a meta description of 70 to 165 characters: 53% ; Have no clickable phone number or WhatsApp on the home page: 53% ; Do not have a single H1 saying what the business sells: 51% ; Do not have a page title of 25 to 65 characters: 42% ; Have fewer than 400 words on the home page: 40% ; Have fewer than 10 internal links on the home page: 38% ; Have no share preview (Open Graph): 36% ; Do not declare a canonical URL: 22% ; Leave more than 20% of their images without a description: 22% ; Do not publish a sitemap: 20% ; Do not declare their language: 9% ; Are not mobile-friendly (no viewport tag): 2% ; Are not on HTTPS: 2% ; Block at least one AI assistant in their robots.txt: 0% ; Block Google in their robots.txt: 0%.
| Check | Physiotherapists | Study average |
|---|---|---|
| Have no llms.txt file | 78% | 80% |
| Have no FAQ on the home page | 71% | 81% |
| Do not describe the business in structured data | 64% | 55% |
| Have no enquiry form on the home page | 60% | 48% |
| Do not have a meta description of 70 to 165 characters | 53% | 50% |
| Have no clickable phone number or WhatsApp on the home page | 53% | 39% |
| Do not have a single H1 saying what the business sells | 51% | 45% |
| Do not have a page title of 25 to 65 characters | 42% | 41% |
| Have fewer than 400 words on the home page | 40% | 40% |
| Have fewer than 10 internal links on the home page | 38% | 26% |
| Have no share preview (Open Graph) | 36% | 28% |
| Do not declare a canonical URL | 22% | 21% |
| Leave more than 20% of their images without a description | 22% | 21% |
| Do not publish a sitemap | 20% | 18% |
| Do not declare their language | 9% | 6% |
| Are not mobile-friendly (no viewport tag) | 2% | 5% |
| Are not on HTTPS | 2% | 4% |
| Block at least one AI assistant in their robots.txt | 0% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 45 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Bordeaux | 100 | 22 | 70 | 12 |
| Paris | 100 | 23 | 65 | 17 |
The mistakes that cost physiotherapists customers
Handing your whole presence to the platform
50% of physio listings link only to a booking platform, more often than the average trade in the study. Appointments keep coming as long as the platform shows you; the day it changes its rules, you have nothing of your own.
Very few reviews on the listing
37% of the listings surveyed have fewer than 10 reviews: practices are in this position about as often as the study average. Prominence is one of the three criteria of Google’s local ranking.
No page about what the practice treats
40% of the physio websites analysed have fewer than 400 words on the home page, about as often as the average trade. Without text about the rehab you offer, Google cannot show you for “kiné du sport” (sports physio) or “kiné à domicile” (home-visit physio).
Priority actions
Complete your Google Business Profile
The exact primary category, real opening hours, accessibility, home visits if you do them, photos of the practice and the treatment room, a link to your website.Build a short but precise website
One page per real specialty (post-operative rehab, sport, respiratory, pelvic floor, home visits), with how a session runs and what the patient should bring.Keep the booking calendar as a button
Online booking stays, as a button on every page; your Google Business Profile points to your website.Reply to reviews with restraint
A thank you, practical information, nothing about anyone’s health or treatment.Describe the practice in structured data
MedicalBusiness or Physiotherapy type, address, opening hours, phone number, identical to your Google Business Profile.
Frequently asked questions
Does a physio need a website if the diary is already full?
A full practice chooses its patients and its slots. The website attracts the searches that match what you treat and makes you less dependent on a single platform.
Can I ask my patients for Google reviews?
Google allows you to ask for reviews, not to buy or filter them. In France, the professional communication rules for physiotherapists apply on top of Google’s: check with your professional body before any systematic approach.
Do I need one page per town?
One page per area you really cover, for home visits for example, with its own content. Identical pages where only the town name changes add nothing.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.