Key figures
- searches for “vétérinaire” per month in France
- 201,000
- searches for “vétérinaire” per month in France
- Google reviews for the median listing
- 126
- Google reviews for the median listing
- Study average: 27
- median score of the 103 sites analysed, out of 100
- 70
- median score of the 103 sites analysed, out of 100
- Study average: 71
How customers search for a vet
“Vétérinaire” is searched 201,000 times a month in France; with a city, 3,600 for “vétérinaire marseille”, 2,400 for “vétérinaire nantes”. “Vétérinaire près de moi” (vet near me) alone gets 480 searches a month: the owner is not looking for a town, they are looking for the nearest clinic, open now.
The search states the need: emergency, night or weekend cover, vaccination, neutering, cat, dog, exotic pets, horse. The price of an ad click confirms it: €2.04 on average for “vétérinaire”, €6.60 in Toulouse. Every call you win without advertising is worth that much.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| vétérinaire | 201,000 | €2.04 |
| vétérinaire paris | 4,400 | €3.12 |
| vétérinaire lyon | 2,900 | €4.42 |
| vétérinaire marseille | 3,600 | €4.57 |
| vétérinaire toulouse | 3,600 | €6.60 |
| vétérinaire bordeaux | 2,900 | €2.09 |
| vétérinaire nantes | 2,400 | €1.22 |
| vétérinaire lille | 2,900 | €2.98 |
| vétérinaire près de moi | 480 | n/a |
| site internet vétérinaire | 10 | n/a |
What Google shows for “vétérinaire marseille”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 1 standard results visible are: pagesjaunes.fr (directory).
- Google Maps local pack
- 1pagesjaunes.frdirectory
What we measured on 103 vet websites
We collected the top 203 Google Maps listings for “vétérinaire” in Marseille and Nantes, then ran each of the 103 websites belonging to these businesses through our free analysis. 18% of listings show no website at all and 5% only link to a platform (facebook.com, doctolib.fr, wixsite.com).
83% of vet websites have no llms.txt file
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no llms.txt file: 83% ; Have no FAQ on the home page: 80% ; Do not describe the business in structured data: 68% ; Have no enquiry form on the home page: 53% ; Do not have a meta description of 70 to 165 characters: 46% ; Have fewer than 400 words on the home page: 45% ; Do not have a single H1 saying what the business sells: 44% ; Have no clickable phone number or WhatsApp on the home page: 41% ; Do not have a page title of 25 to 65 characters: 35% ; Do not declare a canonical URL: 29% ; Have no share preview (Open Graph): 24% ; Leave more than 20% of their images without a description: 24% ; Have fewer than 10 internal links on the home page: 24% ; Do not publish a sitemap: 20% ; Do not declare their language: 12% ; Are not on HTTPS: 4% ; Are not mobile-friendly (no viewport tag): 3% ; Block at least one AI assistant in their robots.txt: 2% ; Block Google in their robots.txt: 0%.
| Check | Vets | Study average |
|---|---|---|
| Have no llms.txt file | 83% | 80% |
| Have no FAQ on the home page | 80% | 81% |
| Do not describe the business in structured data | 68% | 55% |
| Have no enquiry form on the home page | 53% | 48% |
| Do not have a meta description of 70 to 165 characters | 46% | 50% |
| Have fewer than 400 words on the home page | 45% | 40% |
| Do not have a single H1 saying what the business sells | 44% | 45% |
| Have no clickable phone number or WhatsApp on the home page | 41% | 39% |
| Do not have a page title of 25 to 65 characters | 35% | 41% |
| Do not declare a canonical URL | 29% | 21% |
| Have no share preview (Open Graph) | 24% | 28% |
| Leave more than 20% of their images without a description | 24% | 21% |
| Have fewer than 10 internal links on the home page | 24% | 26% |
| Do not publish a sitemap | 20% | 18% |
| Do not declare their language | 12% | 6% |
| Are not on HTTPS | 4% | 4% |
| Are not mobile-friendly (no viewport tag) | 3% | 5% |
| Block at least one AI assistant in their robots.txt | 2% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 103 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Marseille | 101 | 55 | 74 | 161 |
| Nantes | 102 | 48 | 64 | 106 |
The mistakes that cost vets customers
A listing that points to the group’s page
21% of the vet listings surveyed point to a network page, more often than the average trade in the study. These pages look alike from one clinic to the next: they rarely say who the team is, which species are treated and how emergencies are handled at that particular site.
Emergency information nowhere to be found
13% of listings show no opening hours, about as often as the study average. A worried owner does not read: they want to know in one second whether the clinic is open, and if not, whom to call.
Nothing for structured data or AI
68% of the vet websites analysed do not describe the clinic in structured data, more often than the average trade. Yet opening hours, phone number and services are exactly the facts Google and AI assistants pick up to answer “vétérinaire ouvert maintenant” (vet open now).
Priority actions
Complete your Google Business Profile
The exact primary category, real opening hours, special hours for bank holidays, services (emergencies, surgery, exotic pets), photos of the clinic and the team, a link to your own page.Write an emergencies page
When to call, what counts as urgent, who answers at night and at weekends, the number as a tap-to-call link right at the top.One page per species and per common treatment
Cats, dogs, exotic pets, horses if you treat them; vaccination, neutering, dentistry, with how each one really works.Get a page of the clinic’s own
If you are part of a group, ask for a dedicated, complete page and point your Google Business Profile to it.Describe the clinic in structured data
VeterinaryCare type, address, opening hours, phone number, identical to your Google Business Profile.
Frequently asked questions
Why does another clinic rank above mine for “vet near me”?
Google combines distance, relevance and prominence. You cannot change distance; a complete listing, accurate opening hours and regular reviews work on the other two.
Can I ask pet owners for reviews?
Google allows you to ask for reviews, not to buy or filter them. In France, the professional communication rules for vets apply on top of Google’s: check with your professional body before any systematic approach.
Can a clinic that belongs to a group have its own SEO?
Yes, provided it has its own complete Google Business Profile and a page of its own, with its real opening hours, team and services.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.