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Getting found on Google, trade by trade

Every trade is searched for differently on Google: these 24 guides start from customers’ real searches in France, from what Google actually shows, and from 2,747 business websites we analysed on 18 October 2026.

Listings without their own website, by trade
Estate agency
8%
Physiotherapist
71%

Building trades

  • Building trades

    16%

    of listings without their own website

    Plumber SEO

    Emergencies, water heaters, quotes: get the call before the call-out networks.

    60,500 searches/month · 63 sites analysed

  • Building trades

    34%

    of listings without their own website

    Electrician SEO

    Breakdowns, renovations, EV chargers: a way in for every customer.

    60,500 searches/month · 72 sites analysed

  • Building trades

    18%

    of listings without their own website

    Heating engineer SEO

    Winter breakdowns, servicing, heat pumps: catch the season and keep the customer.

    90,500 searches/month · 59 sites analysed

  • Building trades

    18%

    of listings without their own website

    Roofer SEO

    Leaks, storms, re-roofing: proof from the job site, in photos and reviews.

    49,500 searches/month · 58 sites analysed

  • Building trades

    49%

    of listings without their own website

    Bricklayer SEO

    Extensions, walls, slabs: attract projects of your size, within your radius.

    12,100 searches/month · 85 sites analysed

  • Building trades

    38%

    of listings without their own website

    Joiner SEO

    Bespoke work, fit-outs, windows: a portfolio that ranks and brings in quote requests.

    33,100 searches/month · 79 sites analysed

  • Building trades

    37%

    of listings without their own website

    Painter and decorator SEO

    Interiors, facades, renovation: stop being mistaken for an artist.

    5,400 searches/month · 112 sites analysed

  • Building trades

    21%

    of listings without their own website

    Locksmith SEO

    Locked out, forced lock: trust and clear prices above all.

    60,500 searches/month · 145 sites analysed

  • Building trades

    17%

    of listings without their own website

    Landscaper SEO

    Design, maintenance, seasons: a portfolio of gardens that ranks and brings in quote requests.

    90,500 searches/month · 160 sites analysed

Health

  • Health

    60%

    of listings without their own website

    Dentist SEO

    New patients, emergencies, treatments: exist on Google beyond the online booking diary.

    201,000 searches/month · 58 sites analysed

  • Health

    71%

    of listings without their own website

    Physiotherapist SEO

    Rehab, sport, home visits: be found for what you treat, not just on the booking app.

    40,500 searches/month · 45 sites analysed

  • Health

    23%

    of listings without their own website

    Vet SEO

    Emergencies, out-of-hours cover, species treated: get the call when the animal is unwell.

    201,000 searches/month · 103 sites analysed

Beauty

  • Beauty

    31%

    of listings without their own website

    Beauty salon SEO

    Treatments, prices, booking: fill your diary directly from Google.

    40,500 searches/month · 115 sites analysed

  • Beauty

    59%

    of listings without their own website

    Hairdresser SEO

    Cuts, colour, barbering: be chosen in your neighbourhood and booked directly.

    450,000 searches/month · 70 sites analysed

Law and accounting

  • Law and accounting

    16%

    of listings without their own website

    Lawyer SEO

    Area of law, city, trust: be found by the right client, within the rules.

    90,500 searches/month · 161 sites analysed

  • Law and accounting

    29%

    of listings without their own website

    Notary SEO

    Estates, property sales, gifts: be found for each type of deed, in your own city.

    110,000 searches/month · 134 sites analysed

  • Law and accounting

    15%

    of listings without their own website

    Accountant SEO

    Start-ups, small businesses, professional practices: clients who find you on their own, at no cost per click.

    49,500 searches/month · 155 sites analysed

Shops and services

  • Shops and services

    28%

    of listings without their own website

    Restaurant SEO

    Menu, opening hours, bookings: be chosen in Google Maps, not just listed.

    13,600,000 searches/month · 142 sites analysed

  • Shops and services

    57%

    of listings without their own website

    Garage SEO

    Servicing, tyres, breakdowns: be the garage people call, not the one they scroll past.

    90,500 searches/month · 64 sites analysed

  • Shops and services

    8%

    of listings without their own website

    Estate agency SEO

    Valuations, instructions, neighbourhood: be the agency the seller finds first.

    201,000 searches/month · 130 sites analysed

  • Shops and services

    22%

    of listings without their own website

    Cleaning company SEO

    Offices, residential blocks, post-construction: receive qualified quote requests.

    9,900 searches/month · 143 sites analysed

  • Shops and services

    12%

    of listings without their own website

    Photographer SEO

    Weddings, portraits, corporate: a portfolio Google understands and recommends.

    60,500 searches/month · 170 sites analysed

  • Shops and services

    16%

    of listings without their own website

    Architect SEO

    New homes, extensions, renovations: project pages that bring in the right clients.

    49,500 searches/month · 152 sites analysed

  • Shops and services

    47%

    of listings without their own website

    Taxi SEO

    Stations, airports, long distance: be the number people call straight away.

    110,000 searches/month · 88 sites analysed

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