Key figures
- searches for “coiffeur” per month in France
- 450,000
- searches for “coiffeur” per month in France
- Google reviews for the median listing
- 125
- Google reviews for the median listing
- Study average: 27
- median score of the 70 sites analysed, out of 100
- 65
- median score of the 70 sites analysed, out of 100
- Study average: 71
How customers search for a hairdresser
“Coiffeur” is searched 450,000 times a month in France, including 12,100 for “coiffeur lille”, 9,900 for “coiffeur nantes”. “Coiffeur près de moi” (hairdresser near me) alone gets 210 searches a month. Clients look close to home, often with a service in mind: men’s cut, barber, colour, balayage, curly hair, wedding hair.
An ad click costs €0.27 on average for “coiffeur”: the battle is not fought in advertising, it is fought in the local pack, on reviews, photos and how precise the listing is.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| coiffeur | 450,000 | €0.27 |
| coiffeur paris | 22,200 | €0.71 |
| coiffeur lyon | 12,100 | €0.56 |
| coiffeur marseille | 8,100 | €0.32 |
| coiffeur toulouse | 12,100 | €0.26 |
| coiffeur bordeaux | 9,900 | €0.25 |
| coiffeur nantes | 9,900 | €0.59 |
| coiffeur lille | 12,100 | €0.38 |
| coiffeur près de moi | 210 | n/a |
| site internet coiffeur | 50 | n/a |
What Google shows for “coiffeur lille”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 1 standard results visible are: planity.com (platform).
- Google Maps local pack
- 1planity.complatform
What we measured on 70 hairdresser websites
We collected the top 200 Google Maps listings for “coiffeur” in Lille and Nantes, then ran each of the 70 websites belonging to these businesses through our free analysis. 30% of listings show no website at all and 29% only link to a platform (planity.com, facebook.com, wixsite.com).
90% of hairdresser websites have no FAQ on the home page
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no FAQ on the home page: 90% ; Have no llms.txt file: 76% ; Do not describe the business in structured data: 57% ; Have no clickable phone number or WhatsApp on the home page: 57% ; Do not have a meta description of 70 to 165 characters: 56% ; Have fewer than 400 words on the home page: 56% ; Do not have a single H1 saying what the business sells: 50% ; Have no enquiry form on the home page: 50% ; Do not have a page title of 25 to 65 characters: 43% ; Have fewer than 10 internal links on the home page: 39% ; Have no share preview (Open Graph): 31% ; Do not declare a canonical URL: 26% ; Do not publish a sitemap: 20% ; Leave more than 20% of their images without a description: 20% ; Are not mobile-friendly (no viewport tag): 3% ; Are not on HTTPS: 1% ; Do not declare their language: 1% ; Block at least one AI assistant in their robots.txt: 1% ; Block Google in their robots.txt: 0%.
| Check | Hairdressers | Study average |
|---|---|---|
| Have no FAQ on the home page | 90% | 81% |
| Have no llms.txt file | 76% | 80% |
| Do not describe the business in structured data | 57% | 55% |
| Have no clickable phone number or WhatsApp on the home page | 57% | 39% |
| Do not have a meta description of 70 to 165 characters | 56% | 50% |
| Have fewer than 400 words on the home page | 56% | 40% |
| Do not have a single H1 saying what the business sells | 50% | 45% |
| Have no enquiry form on the home page | 50% | 48% |
| Do not have a page title of 25 to 65 characters | 43% | 41% |
| Have fewer than 10 internal links on the home page | 39% | 26% |
| Have no share preview (Open Graph) | 31% | 28% |
| Do not declare a canonical URL | 26% | 21% |
| Do not publish a sitemap | 20% | 18% |
| Leave more than 20% of their images without a description | 20% | 21% |
| Are not mobile-friendly (no viewport tag) | 3% | 5% |
| Are not on HTTPS | 1% | 4% |
| Do not declare their language | 1% | 6% |
| Block at least one AI assistant in their robots.txt | 1% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 70 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Lille | 100 | 32 | 66 | 145 |
| Nantes | 100 | 39 | 63 | 109 |
The mistakes that cost hairdressers customers
No website of your own
59% of the hairdresser listings surveyed have no website of their own, more often than the average trade in the study. Without a page of your own, the listing points to an app that also shows the salons nearby, or to nothing.
A page title that says nothing
43% of the hairdresser websites analysed have no usable page title, about as often as the average trade. The title is the first line people read in Google: the salon’s name alone says neither the trade nor the neighbourhood.
No tappable number or booking button
57% of the hairdresser websites analysed have no tappable phone number on the home page, more often than the average trade. On mobile, a client who cannot find the button books elsewhere.
Priority actions
Complete your Google Business Profile
The exact primary category (hairdresser, barber), services and prices on the listing, opening hours, recent photos of the salon and your work, a link to your website.Show your prices as text
Women’s cut, men’s cut, colour, balayage, treatments: a price list Google can read, not a photo of the window.Show your work
A gallery of the salon’s work, with alt text that describes the cut or the colour. Instagram can feed it, the website carries it.Take bookings directly
A booking button and a tappable phone number at the top of every page; your booking tool can stay the same, your website becomes the front door.Ask for a review at every visit
A QR code at the till or a text message with the link to your listing. Google allows you to ask for reviews, not to buy or filter them.
Frequently asked questions
Is Planity enough for a hair salon?
It brings bookings and real visibility. The downside: the client books with the platform, which also shows them the salons nearby. A well-built website and Google Business Profile bring direct clients, who stay yours.
How do I rank above nearby salons on Google Maps?
Google combines distance, relevance and prominence. Exact categories, named services, recent photos and regular reviews work on the two criteria you control.
Does a small salon need a website?
A simple page is enough: services, prices, your work, opening hours, address, booking button. That is the page Google reads to rank you for “coupe homme” (men’s haircut) or “balayage” in your neighbourhood.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.