Key figures
- searches for “restaurant” per month in France
- 13,600,000
- searches for “restaurant” per month in France
- Google reviews for the median listing
- 665
- Google reviews for the median listing
- Study average: 27
- median score of the 142 sites analysed, out of 100
- 65
- median score of the 142 sites analysed, out of 100
- Study average: 71
How customers search for a restaurant
“Restaurant” is searched 13,600,000 times a month in France. With a city, it stays huge: 90,500 in Paris, 60,500 in Lyon, 60,500 in Toulouse, 60,500 in Lille. “Restaurant près de moi” (restaurant near me) adds 14,800 monthly searches: the diner is already outside, phone in hand.
Behind these searches is a quick decision: where to eat tonight, where to book on Saturday, where to take a group. Diners compare three or four listings, open the menu, check the opening hours and book. The restaurant that shows these answers at a glance wins the table.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| restaurant | 13,600,000 | €0.21 |
| restaurant paris | 90,500 | €1.54 |
| restaurant lyon | 60,500 | €0.51 |
| restaurant marseille | 40,500 | €0.47 |
| restaurant toulouse | 60,500 | €0.52 |
| restaurant bordeaux | 49,500 | €0.61 |
| restaurant nantes | 40,500 | €0.29 |
| restaurant lille | 60,500 | €0.32 |
| restaurant près de moi | 14,800 | n/a |
| site internet restaurant | 140 | n/a |
| référencement restaurant | 70 | n/a |
| seo restaurant | 30 | n/a |
What Google shows for “restaurant toulouse”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 1 standard results visible are: voyageavecvue.com (media).
- Google Maps local pack
- 1voyageavecvue.commedia
What we measured on 142 restaurant websites
We collected the top 200 Google Maps listings for “restaurant” in Lille and Toulouse, then ran each of the 142 websites belonging to these businesses through our free analysis. 18% of listings show no website at all and 11% only link to a platform (facebook.com, instagram.com, privateaser.com).
82% of restaurant websites have no FAQ on the home page
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no FAQ on the home page: 82% ; Have no llms.txt file: 73% ; Do not have a single H1 saying what the business sells: 71% ; Have fewer than 400 words on the home page: 69% ; Do not have a meta description of 70 to 165 characters: 54% ; Do not describe the business in structured data: 51% ; Have no enquiry form on the home page: 46% ; Have fewer than 10 internal links on the home page: 44% ; Do not have a page title of 25 to 65 characters: 42% ; Have no clickable phone number or WhatsApp on the home page: 42% ; Do not declare a canonical URL: 35% ; Have no share preview (Open Graph): 33% ; Do not publish a sitemap: 27% ; Leave more than 20% of their images without a description: 25% ; Do not declare their language: 4% ; Are not mobile-friendly (no viewport tag): 3% ; Block at least one AI assistant in their robots.txt: 2% ; Are not on HTTPS: 1% ; Block Google in their robots.txt: 0%.
| Check | Restaurants | Study average |
|---|---|---|
| Have no FAQ on the home page | 82% | 81% |
| Have no llms.txt file | 73% | 80% |
| Do not have a single H1 saying what the business sells | 71% | 45% |
| Have fewer than 400 words on the home page | 69% | 40% |
| Do not have a meta description of 70 to 165 characters | 54% | 50% |
| Do not describe the business in structured data | 51% | 55% |
| Have no enquiry form on the home page | 46% | 48% |
| Have fewer than 10 internal links on the home page | 44% | 26% |
| Do not have a page title of 25 to 65 characters | 42% | 41% |
| Have no clickable phone number or WhatsApp on the home page | 42% | 39% |
| Do not declare a canonical URL | 35% | 21% |
| Have no share preview (Open Graph) | 33% | 28% |
| Do not publish a sitemap | 27% | 18% |
| Leave more than 20% of their images without a description | 25% | 21% |
| Do not declare their language | 4% | 6% |
| Are not mobile-friendly (no viewport tag) | 3% | 5% |
| Block at least one AI assistant in their robots.txt | 2% | 2% |
| Are not on HTTPS | 1% | 4% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 142 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Lille | 100 | 69 | 64 | 455 |
| Toulouse | 100 | 73 | 65 | 1,001 |
The mistakes that cost restaurants customers
A menu as a PDF or a photo
The menu is what diners come to a restaurant website for, and it is often published in a form Google cannot read. 69% of the websites analysed have fewer than 400 words on the home page; restaurants are in this situation more often than the average across trades. Dishes, prices and specialities disappear from precise searches.
A one-page website
44% of restaurant websites do not have ten internal links from the home page, a case that comes up more often than the study average. No menu page, no private hire page, no group page: every search occasion (“restaurant anniversaire”, birthday restaurant, “salle privatisable”, private dining room) goes unanswered.
A main heading that does not name the cuisine
71% of the websites do not have a single main heading saying what you eat and where. A logo or “Welcome” tells Google nothing. 51% also do not describe the restaurant in structured data (cuisine, opening hours, booking, price range).
Priority actions
Treat the Google Business Profile as a shop window
A precise primary category, real attributes (terrace, wheelchair access, vegetarian), bank holiday opening hours, photos of dishes and the dining room refreshed every season.Publish the menu as text
A “Menu” page in HTML, with the dishes, prices and allergens, updated at every change. The PDF can stay as a download, in addition.Make booking a single tap
A booking button and a clickable phone number at the top of every page, and the same link on the Google Business Profile.Reply to reviews
To every review, in a few lines, with the first name and the dish mentioned. Asking for a review at the end of a meal is allowed; buying or sorting reviews is not.Create the missing pages
Private hire, groups, lunch menus, brunch, catering: one page per real offer, with its prices and conditions.Describe the restaurant in structured data
Restaurant type, cuisine served, opening hours, price range, booking link and menu link, identical to the Google Business Profile.
Frequently asked questions
Does a restaurant still need a website with booking platforms?
Yes. Platforms bring bookings; the website brings a menu Google can read, group offers and direct contact, with no commission. The two complement each other, as long as the website really exists.
Should the menu be a PDF or a web page?
A web page first. A menu in text reads on mobile without zooming, updates in two minutes and feeds precise searches. The PDF can stay as an extra for printing.
How many photos should you post on the Google Business Profile?
Enough to show the dining room, the terrace, the team and the signature dishes, then add more regularly. Recent photos give diners a faithful picture of the place on the day they decide.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.