Key figures
40% of the 440 Google Maps listings have no website of their own
40% of the 440 Google Maps listings have no website of their own Study average: 31%.
| Check | Value | Study average |
|---|---|---|
| of the 440 Google Maps listings have no website of their own | 40% | 31% |
Source: survey of 440 Google Maps listings on 18 October 2026.Read the method
- business websites analysed
- 213
- business websites analysed
- of sites have at least one blocking issue
- 9 %
- of sites have at least one blocking issue
- Study average: 9%
- median score out of 100
- 67
- median score out of 100
- Study average: 71
Half of sites score between 58 and 79 out of 100
Free analysis score, out of 100, of the 213 sites analysed.
Median: 67/100, Study average: 71/100. The middle half of sites: 58–79.
| Value | |
|---|---|
| Median | 67 |
| Study average | 71 |
| The middle half of sites | 58–79 |
Source: FindMyCompany scanner, 213 sites scanned on 18 October 2026.Read the method
Trade by trade
| Trade | Maps listings | Sites analysed | Median score | Listings without their own site | Sites with a blocking issue |
|---|---|---|---|---|---|
| Heating engineer | 40 | 27 | 75 | 22% | 4% |
| Estate agency | 100 | 60 | 66 | 9% | 20% |
| Hairdresser | 100 | 32 | 66 | 64% | 3% |
| Dentist | 100 | 25 | 65 | 62% | 4% |
| Restaurant | 100 | 69 | 64 | 30% | 6% |
The checks failed most often
The three most common flaws
Share of sites that fail the check.
1. Have no FAQ on the home page: 84% ; 2. Have no llms.txt file: 74% ; 3. Do not have a single H1 saying what the business sells: 59%.
| Rank | Check | Share of sites |
|---|---|---|
| 1 | Have no FAQ on the home page | 84% |
| 2 | Have no llms.txt file | 74% |
| 3 | Do not have a single H1 saying what the business sells | 59% |
Source: FindMyCompany scanner, 213 sites scanned on 18 October 2026.Read the method
Compared with the study average, the websites of businesses in Lille do worse on a single h1 saying what the business sells (41% compliant against 55%), images described (80% or more with alt text) (70% compliant against 79%).
The sharpest gap with the average: sites that do not have a single H1 saying what the business sells
Share of sites that fail this check.
14 points above the average
Businesses in Lille: 59%, Study average: 45%. 14 points above the average.
| Value | |
|---|---|
| Businesses in Lille | 59% |
| Study average | 45% |
Source: FindMyCompany scanner, 213 sites scanned on 18 October 2026.Read the method
The 19 checks of the analysis, across 213 sites
Share of sites failing each check; the line marks the study average.
Have no FAQ on the home page: 84% ; Have no llms.txt file: 74% ; Do not have a single H1 saying what the business sells: 59% ; Do not describe the business in structured data: 59% ; Do not have a meta description of 70 to 165 characters: 54% ; Do not have a page title of 25 to 65 characters: 44% ; Have fewer than 400 words on the home page: 44% ; Have no enquiry form on the home page: 41% ; Have no clickable phone number or WhatsApp on the home page: 39% ; Have no share preview (Open Graph): 30% ; Leave more than 20% of their images without a description: 30% ; Have fewer than 10 internal links on the home page: 30% ; Do not declare a canonical URL: 28% ; Do not publish a sitemap: 23% ; Do not declare their language: 7% ; Are not mobile-friendly (no viewport tag): 4% ; Block at least one AI assistant in their robots.txt: 3% ; Are not on HTTPS: 2% ; Block Google in their robots.txt: 0%.
| Check | Businesses in Lille | Study average |
|---|---|---|
| Have no FAQ on the home page | 84% | 81% |
| Have no llms.txt file | 74% | 80% |
| Do not have a single H1 saying what the business sells | 59% | 45% |
| Do not describe the business in structured data | 59% | 55% |
| Do not have a meta description of 70 to 165 characters | 54% | 50% |
| Do not have a page title of 25 to 65 characters | 44% | 41% |
| Have fewer than 400 words on the home page | 44% | 40% |
| Have no enquiry form on the home page | 41% | 48% |
| Have no clickable phone number or WhatsApp on the home page | 39% | 39% |
| Have no share preview (Open Graph) | 30% | 28% |
| Leave more than 20% of their images without a description | 30% | 21% |
| Have fewer than 10 internal links on the home page | 30% | 26% |
| Do not declare a canonical URL | 28% | 21% |
| Do not publish a sitemap | 23% | 18% |
| Do not declare their language | 7% | 6% |
| Are not mobile-friendly (no viewport tag) | 4% | 5% |
| Block at least one AI assistant in their robots.txt | 3% | 2% |
| Are not on HTTPS | 2% | 4% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 213 sites scanned on 18 October 2026.Read the method
Google Maps listings
Of the 440 listings surveyed, 88% are claimed by their owner and 90% show opening hours. The median listing has 102 reviews (average rating 4.5 out of 5) and 15 photos; 10% of listings have fewer than 10 reviews.
Platforms that listings without their own website link to: planity.com (28), doctolib.fr (22), facebook.com (10), wixsite.com (2), privateaser.com (2), pagesjaunes.fr (1). A listing that points to a platform works for the platform: it is the one that gets the links, the visits and the history.
What customers search for in Lille
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| restaurant lille | 60,500 | €0.32 |
| coiffeur lille | 12,100 | €0.38 |
| agence immobilière lille | 6,600 | €0.94 |
| dentiste lille | 4,400 | €0.76 |
| chauffagiste lille | 720 | €2.37 |
| agence seo lille | 720 | n/a |
The cost per ad click measures what each visit bought on Google costs. A page that ranks organically for the same search captures those visits without paying for the click.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed.
Each site is scored out of 100 by the 19 checks listed above, grouped into three pillars (found on Google, cited by AI, turns visitors into customers); failing a critical point caps the score at 59. The score is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees.
No business name or website address is published: only aggregated statistics. Data collected on 18 October 2026. The aggregated data is published as JSON and may be reused with credit to the source.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.