Key figures
- searches for “taxi” per month in France
- 110,000
- searches for “taxi” per month in France
- Google reviews for the median listing
- 6
- Google reviews for the median listing
- Study average: 27
- median score of the 88 sites analysed, out of 100
- 74
- median score of the 88 sites analysed, out of 100
- Study average: 71
How customers search for a taxi
“Taxi” is typed 110,000 times a month in France, and with a city: 18,100 in Paris, 14,800 in Marseille, 12,100 in Lyon, 8,100 in Toulouse. “Taxi près de moi” (taxi near me) adds 480 searches a month. An ad click costs €2.33 on average: every call won without advertising is worth that price.
Two needs hide behind these searches. The immediate ride, settled with one call to the first credible number. And the booked ride: a transfer to the station or the airport, a long-distance trip, medical transport, a business journey. That one gets compared, and it is won with clear pages and a way to book without waiting.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| taxi | 110,000 | €2.33 |
| taxi paris | 18,100 | €3.36 |
| taxi lyon | 12,100 | €2.79 |
| taxi marseille | 14,800 | €2.61 |
| taxi toulouse | 8,100 | €2.85 |
| taxi bordeaux | 5,400 | €3.49 |
| taxi nantes | 5,400 | €2.10 |
| taxi lille | 5,400 | €3.14 |
| taxi près de moi | 480 | n/a |
| site internet taxi | 30 | n/a |
| site internet vtc | 110 | n/a |
What Google shows for “taxi marseille”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page, with an answer generated by Google’s AI (AI Overview). Below these blocks, the first 5 standard results visible are: business website, pagesjaunes.fr (directory), business website, business website, tripadvisor (platform).
- Answer generated by Google’s AI
- Google Maps local pack
- 1—business website
- 2pagesjaunes.frdirectory
- 3—business website
- 4—business website
- 5tripadvisorplatform
What we measured on 88 taxi websites
We collected the top 200 Google Maps listings for “taxi” in Lyon and Marseille, then ran each of the 88 websites belonging to these businesses through our free analysis. 44% of listings show no website at all and 3% only link to a platform (sites.google.com, wa.me, wixsite.com).
88% of taxi websites have no llms.txt file
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no llms.txt file: 88% ; Have no FAQ on the home page: 83% ; Do not have a meta description of 70 to 165 characters: 56% ; Do not describe the business in structured data: 50% ; Have no enquiry form on the home page: 50% ; Do not have a page title of 25 to 65 characters: 45% ; Do not have a single H1 saying what the business sells: 41% ; Have no share preview (Open Graph): 31% ; Have fewer than 400 words on the home page: 28% ; Have fewer than 10 internal links on the home page: 28% ; Do not declare a canonical URL: 20% ; Do not publish a sitemap: 17% ; Leave more than 20% of their images without a description: 15% ; Have no clickable phone number or WhatsApp on the home page: 13% ; Are not mobile-friendly (no viewport tag): 8% ; Do not declare their language: 5% ; Block at least one AI assistant in their robots.txt: 1% ; Block Google in their robots.txt: 1% ; Are not on HTTPS: 0%.
| Check | Taxi firms | Study average |
|---|---|---|
| Have no llms.txt file | 88% | 80% |
| Have no FAQ on the home page | 83% | 81% |
| Do not have a meta description of 70 to 165 characters | 56% | 50% |
| Do not describe the business in structured data | 50% | 55% |
| Have no enquiry form on the home page | 50% | 48% |
| Do not have a page title of 25 to 65 characters | 45% | 41% |
| Do not have a single H1 saying what the business sells | 41% | 45% |
| Have no share preview (Open Graph) | 31% | 28% |
| Have fewer than 400 words on the home page | 28% | 40% |
| Have fewer than 10 internal links on the home page | 28% | 26% |
| Do not declare a canonical URL | 20% | 21% |
| Do not publish a sitemap | 17% | 18% |
| Leave more than 20% of their images without a description | 15% | 21% |
| Have no clickable phone number or WhatsApp on the home page | 13% | 39% |
| Are not mobile-friendly (no viewport tag) | 8% | 5% |
| Do not declare their language | 5% | 6% |
| Block at least one AI assistant in their robots.txt | 1% | 2% |
| Block Google in their robots.txt | 1% | 1% |
| Are not on HTTPS | 0% | 4% |
Source: FindMyCompany scanner, 88 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Lyon | 100 | 40 | 76 | 7 |
| Marseille | 100 | 48 | 73 | 6 |
The mistakes that cost taxi firms customers
A listing with no hours
87% of the listings surveyed show no opening hours at all. For a transport service, missing hours suggest nobody answers. If you drive at night and at weekends, say so: that is exactly what the customer is looking for at five in the morning.
No website, or a website that does not state the service
44% of listings show no website. Among the sites analysed, 41% have no main heading that states the service and the city, a problem that comes up about as often as the average of all trades.
Nothing readable for Google or for AI
50% of the sites analysed do not describe the business in structured data (area, hours, phone). Google shows an AI-generated answer on “taxi marseille”: it relies on the facts it finds, and yours are not among them.
Priority actions
Claim and complete the Google Business Profile
“Taxi service” category, real opening hours (24 hours a day if that is the case), service area, a photo of the vehicle, direct phone number.Create one page per recurring trip
Station, airport, hospitals, neighbouring towns, long distance: with the usual journey time, booking conditions and the number at the top of the page.Make booking instant
Tappable phone number and WhatsApp on every page, and a short form for booked rides (date, time, pick-up, drop-off).State the services offered clearly
Approved medical transport (“transport conventionné” in France) if you are licensed for it, card payment, child seats, bulky luggage: these are the questions asked before booking.Ask for a review at the end of the ride
A message with the profile link, sent after booked rides. Google allows you to ask for reviews, not to buy them.Describe the business in structured data
LocalBusiness type, service area, opening hours, phone, identical to the Google Business Profile.
Frequently asked questions
Does a taxi need a website if the Google listing already brings calls?
The listing wins the immediate call; the website wins the booked rides (station, airport, long distance) and gives Google the facts it reuses in its answers. The two work together.
Should fares be shown?
Explaining how the fare is calculated and giving real examples of frequent trips reassures the customer who books ahead. An honest indication is better than no information.
How long before a completed listing shows results?
Opening hours and category can be fixed in a day; the effects of reviews and new pages are generally measured over a few weeks to a few months, depending on competition in the city.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.