Key figures
- searches for “entreprise de nettoyage” per month in France
- 9,900
- searches for “entreprise de nettoyage” per month in France
- Google reviews for the median listing
- 13
- Google reviews for the median listing
- Study average: 27
- median score of the 143 sites analysed, out of 100
- 76
- median score of the 143 sites analysed, out of 100
- Study average: 71
How customers search for a cleaning company
“Entreprise de nettoyage” is typed 9,900 times a month in France, and with a city: 880 in Lyon, 880 in Toulouse, 880 in Bordeaux, 590 in Paris. The volumes are modest; the value is not.
The price of a click shows it: €2.86 on average nationally, up to €4.70 in Toulouse. Buyers also search by specific need: office cleaning, upkeep of shared residential buildings, post-construction cleaning, window cleaning, restoration after damage. Each need deserves its own page.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| entreprise de nettoyage | 9,900 | €2.86 |
| entreprise de nettoyage paris | 590 | €3.10 |
| entreprise de nettoyage lyon | 880 | €2.93 |
| entreprise de nettoyage marseille | 390 | €1.47 |
| entreprise de nettoyage toulouse | 880 | €4.70 |
| entreprise de nettoyage bordeaux | 880 | €3.08 |
| entreprise de nettoyage nantes | 590 | €2.95 |
| entreprise de nettoyage lille | 210 | €2.70 |
| site internet entreprise de nettoyage | 10 | n/a |
What Google shows for “entreprise de nettoyage bordeaux”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 3 standard results visible are: business website, pagesjaunes.fr (directory), network or quote generator.
- Google Maps local pack
- 1—business website
- 2pagesjaunes.frdirectory
- 3—network or quote generator
What we measured on 143 cleaning company websites
We collected the top 200 Google Maps listings for “entreprise de nettoyage” in Bordeaux and Lyon, then ran each of the 143 websites belonging to these businesses through our free analysis. 19% of listings show no website at all and 3% only link to a platform (instagram.com, facebook.com, tiktok.com).
78% of cleaning company websites have no llms.txt file
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no FAQ on the home page: 78% ; Have no llms.txt file: 78% ; Do not have a meta description of 70 to 165 characters: 55% ; Have no enquiry form on the home page: 50% ; Do not have a page title of 25 to 65 characters: 38% ; Do not have a single H1 saying what the business sells: 38% ; Do not describe the business in structured data: 38% ; Have fewer than 400 words on the home page: 31% ; Have no clickable phone number or WhatsApp on the home page: 31% ; Have no share preview (Open Graph): 24% ; Do not publish a sitemap: 21% ; Have fewer than 10 internal links on the home page: 21% ; Do not declare a canonical URL: 20% ; Leave more than 20% of their images without a description: 19% ; Are not on HTTPS: 5% ; Are not mobile-friendly (no viewport tag): 4% ; Do not declare their language: 2% ; Block at least one AI assistant in their robots.txt: 2% ; Block Google in their robots.txt: 2%.
| Check | Cleaning companies | Study average |
|---|---|---|
| Have no FAQ on the home page | 78% | 81% |
| Have no llms.txt file | 78% | 80% |
| Do not have a meta description of 70 to 165 characters | 55% | 50% |
| Have no enquiry form on the home page | 50% | 48% |
| Do not have a page title of 25 to 65 characters | 38% | 41% |
| Do not have a single H1 saying what the business sells | 38% | 45% |
| Do not describe the business in structured data | 38% | 55% |
| Have fewer than 400 words on the home page | 31% | 40% |
| Have no clickable phone number or WhatsApp on the home page | 31% | 39% |
| Have no share preview (Open Graph) | 24% | 28% |
| Do not publish a sitemap | 21% | 18% |
| Have fewer than 10 internal links on the home page | 21% | 26% |
| Do not declare a canonical URL | 20% | 21% |
| Leave more than 20% of their images without a description | 19% | 21% |
| Are not on HTTPS | 5% | 4% |
| Are not mobile-friendly (no viewport tag) | 4% | 5% |
| Do not declare their language | 2% | 6% |
| Block at least one AI assistant in their robots.txt | 2% | 2% |
| Block Google in their robots.txt | 2% | 1% |
Source: FindMyCompany scanner, 143 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Bordeaux | 100 | 72 | 76 | 13 |
| Lyon | 100 | 71 | 77 | 13 |
The mistakes that cost cleaning companies customers
No quote form on the home page
50% of the sites analysed have no enquiry form on the home page, a problem that comes up about as often as the average of all trades. A B2B buyer who cannot find where to ask for a quote within ten seconds moves on to the next provider.
A title that states neither the service nor the area
38% of the sites have no usable page title and 38% have no main heading that says what they clean and where. Cleaning companies fail about as often as the average on the page title.
No answers to the buyer’s questions
78% of the sites have no FAQ on the home page. Visit frequency, out-of-hours work, products used, insurance, cover when a cleaner is absent: these are the questions asked before every contract, and the ones AI assistants look to pick up.
Priority actions
Write one page per type of client
Offices, residential blocks, shops, post-construction, windows: each with the tasks included, the possible frequencies and the area covered.Add a qualifying quote form
Floor area, type of premises, frequency, preferred hours, phone: five fields, at the top of the home page and of each service page.Ask every satisfied client for a review
After the first month of the contract, from the facilities or property manager, with the direct link to the Google Business Profile.Publish the answers to buying questions
An FAQ section on the home page: hours, products, insurance, cover, commitment.Complete the Google Business Profile
Exact primary category, real secondary categories, service area, photos of the team and of jobs (no identifiable client without consent).
Frequently asked questions
Does a B2B cleaning company need Google Maps?
Yes. Even a property manager or an office manager often starts with a local search. The Google Business Profile is the first impression: reviews, team photos and the service area reassure before the first call.
Should prices be shown?
Prices depend on floor area and frequency, but a real range per type of service, or an honest worked example, helps the buyer picture the cost and filters the enquiries.
Are lead-matching platforms better than a website?
They bring enquiries shared with other providers. A well-worked website and Google Business Profile bring direct enquiries, with no competition forced on you.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.