Key figures
30% of the 700 Google Maps listings have no website of their own
30% of the 700 Google Maps listings have no website of their own Study average: 31%.
| Check | Value | Study average |
|---|---|---|
| of the 700 Google Maps listings have no website of their own | 30% | 31% |
Source: survey of 700 Google Maps listings on 18 October 2026.Read the method
- business websites analysed
- 415
- business websites analysed
- of sites have at least one blocking issue
- 12 %
- of sites have at least one blocking issue
- Study average: 9%
- median score out of 100
- 68
- median score out of 100
- Study average: 71
Half of sites score between 55 and 77 out of 100
Free analysis score, out of 100, of the 415 sites analysed.
Median: 68/100, Study average: 71/100. The middle half of sites: 55–77.
| Value | |
|---|---|
| Median | 68 |
| Study average | 71 |
| The middle half of sites | 55–77 |
Source: FindMyCompany scanner, 415 sites scanned on 18 October 2026.Read the method
Trade by trade
| Trade | Maps listings | Sites analysed | Median score | Listings without their own site | Sites with a blocking issue |
|---|---|---|---|---|---|
| Electrician | 100 | 52 | 72 | 41% | 4% |
| Beauty salon | 100 | 63 | 70 | 25% | 11% |
| Bricklayer | 100 | 45 | 70 | 44% | 9% |
| Garage | 100 | 38 | 68 | 46% | 26% |
| Estate agency | 100 | 74 | 66 | 7% | 24% |
| Restaurant | 100 | 73 | 65 | 27% | 5% |
| Architect | 100 | 70 | 63 | 22% | 9% |
The checks failed most often
The three most common flaws
Share of sites that fail the check.
1. Have no FAQ on the home page: 85% ; 2. Have no llms.txt file: 82% ; 3. Do not describe the business in structured data: 61%.
| Rank | Check | Share of sites |
|---|---|---|
| 1 | Have no FAQ on the home page | 85% |
| 2 | Have no llms.txt file | 82% |
| 3 | Do not describe the business in structured data | 61% |
Source: FindMyCompany scanner, 415 sites scanned on 18 October 2026.Read the method
Compared with the study average, the websites of businesses in Toulouse do worse on at least 400 words on the home page (47% compliant against 60%), meta description of 70 to 165 characters (40% compliant against 50%), clickable phone number or whatsapp (51% compliant against 61%).
The sharpest gap with the average: sites that have fewer than 400 words on the home page
Share of sites that fail this check.
13 points above the average
Businesses in Toulouse: 53%, Study average: 40%. 13 points above the average.
| Value | |
|---|---|
| Businesses in Toulouse | 53% |
| Study average | 40% |
Source: FindMyCompany scanner, 415 sites scanned on 18 October 2026.Read the method
The 19 checks of the analysis, across 415 sites
Share of sites failing each check; the line marks the study average.
Have no FAQ on the home page: 85% ; Have no llms.txt file: 82% ; Do not describe the business in structured data: 61% ; Do not have a meta description of 70 to 165 characters: 60% ; Do not have a single H1 saying what the business sells: 54% ; Have fewer than 400 words on the home page: 53% ; Have no clickable phone number or WhatsApp on the home page: 49% ; Have no enquiry form on the home page: 49% ; Do not have a page title of 25 to 65 characters: 47% ; Have fewer than 10 internal links on the home page: 33% ; Have no share preview (Open Graph): 32% ; Do not declare a canonical URL: 27% ; Do not publish a sitemap: 23% ; Leave more than 20% of their images without a description: 20% ; Do not declare their language: 11% ; Are not mobile-friendly (no viewport tag): 8% ; Are not on HTTPS: 4% ; Block at least one AI assistant in their robots.txt: 2% ; Block Google in their robots.txt: 0%.
| Check | Businesses in Toulouse | Study average |
|---|---|---|
| Have no FAQ on the home page | 85% | 81% |
| Have no llms.txt file | 82% | 80% |
| Do not describe the business in structured data | 61% | 55% |
| Do not have a meta description of 70 to 165 characters | 60% | 50% |
| Do not have a single H1 saying what the business sells | 54% | 45% |
| Have fewer than 400 words on the home page | 53% | 40% |
| Have no clickable phone number or WhatsApp on the home page | 49% | 39% |
| Have no enquiry form on the home page | 49% | 48% |
| Do not have a page title of 25 to 65 characters | 47% | 41% |
| Have fewer than 10 internal links on the home page | 33% | 26% |
| Have no share preview (Open Graph) | 32% | 28% |
| Do not declare a canonical URL | 27% | 21% |
| Do not publish a sitemap | 23% | 18% |
| Leave more than 20% of their images without a description | 20% | 21% |
| Do not declare their language | 11% | 6% |
| Are not mobile-friendly (no viewport tag) | 8% | 5% |
| Are not on HTTPS | 4% | 4% |
| Block at least one AI assistant in their robots.txt | 2% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 415 sites scanned on 18 October 2026.Read the method
Google Maps listings
Of the 700 listings surveyed, 87% are claimed by their owner and 88% show opening hours. The median listing has 37 reviews (average rating 4.6 out of 5) and 11 photos; 32% of listings have fewer than 10 reviews.
Platforms that listings without their own website link to: instagram.com (14), planity.com (12), facebook.com (10), sites.google.com (6), wixsite.com (3), privateaser.com (2). A listing that points to a platform works for the platform: it is the one that gets the links, the visits and the history.
What customers search for in Toulouse
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| restaurant toulouse | 60,500 | €0.52 |
| agence immobilière toulouse | 8,100 | €0.86 |
| garage toulouse | 3,600 | €1.06 |
| électricien toulouse | 2,400 | €4.50 |
| architecte toulouse | 1,900 | €3.01 |
| institut de beauté toulouse | 880 | €0.85 |
| maçon toulouse | 590 | €2.85 |
| agence seo toulouse | 720 | n/a |
The cost per ad click measures what each visit bought on Google costs. A page that ranks organically for the same search captures those visits without paying for the click.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed.
Each site is scored out of 100 by the 19 checks listed above, grouped into three pillars (found on Google, cited by AI, turns visitors into customers); failing a critical point caps the score at 59. The score is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees.
No business name or website address is published: only aggregated statistics. Data collected on 18 October 2026. The aggregated data is published as JSON and may be reused with credit to the source.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.