Key figures
- searches for “électricien” per month in France
- 60,500
- searches for “électricien” per month in France
- Google reviews for the median listing
- 13
- Google reviews for the median listing
- Study average: 27
- median score of the 72 sites analysed, out of 100
- 73
- median score of the 72 sites analysed, out of 100
- Study average: 71
How customers search for an electrician
“Électricien” (electrician) is typed 60,500 times a month in France. With a city, demand spreads thin: 2,400 searches for “électricien toulouse”, 590 for “électricien paris”, 590 for “électricien bordeaux”. Most of it goes through the word alone, typed on a phone, which Google completes with the person’s location: the nearest, most complete Google Maps listing picks up the call.
An ad click costs €5.00 on average for “électricien”, up to €5.74 for “électricien marseille”. Variants remain marginal (90 searches for “électricien près de moi”): customers do not specify, they trust Google to find someone near them.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| électricien | 60,500 | €5.00 |
| électricien paris | 590 | €4.02 |
| électricien lyon | 480 | €3.27 |
| électricien marseille | 320 | €5.74 |
| électricien toulouse | 2,400 | €4.50 |
| électricien bordeaux | 590 | €2.59 |
| électricien nantes | 320 | €3.93 |
| électricien lille | 260 | €3.24 |
| électricien près de moi | 90 | n/a |
| site internet électricien | 30 | n/a |
What Google shows for “électricien toulouse”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page, with an answer generated by Google’s AI (AI Overview). Below these blocks, the first 3 standard results visible are: travaux.obat.fr (directory), depanneo.com (platform), business website.
- Answer generated by Google’s AI
- Google Maps local pack
- 1travaux.obat.frdirectory
- 2depanneo.complatform
- 3—business website
What we measured on 72 electrician websites
We collected the top 140 Google Maps listings for “électricien” in Paris and Toulouse, then ran each of the 72 websites belonging to these businesses through our free analysis. 30% of listings show no website at all and 4% only link to a platform (sites.google.com, github.io, facebook.com).
75% of electrician websites have no llms.txt file
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no llms.txt file: 75% ; Have no FAQ on the home page: 74% ; Do not describe the business in structured data: 53% ; Have no enquiry form on the home page: 50% ; Do not have a meta description of 70 to 165 characters: 49% ; Do not have a page title of 25 to 65 characters: 44% ; Do not have a single H1 saying what the business sells: 43% ; Have fewer than 400 words on the home page: 36% ; Have fewer than 10 internal links on the home page: 28% ; Have no share preview (Open Graph): 26% ; Have no clickable phone number or WhatsApp on the home page: 25% ; Do not publish a sitemap: 18% ; Do not declare a canonical URL: 15% ; Leave more than 20% of their images without a description: 14% ; Are not on HTTPS: 4% ; Do not declare their language: 3% ; Are not mobile-friendly (no viewport tag): 1% ; Block at least one AI assistant in their robots.txt: 1% ; Block Google in their robots.txt: 0%.
| Check | Electricians | Study average |
|---|---|---|
| Have no llms.txt file | 75% | 80% |
| Have no FAQ on the home page | 74% | 81% |
| Do not describe the business in structured data | 53% | 55% |
| Have no enquiry form on the home page | 50% | 48% |
| Do not have a meta description of 70 to 165 characters | 49% | 50% |
| Do not have a page title of 25 to 65 characters | 44% | 41% |
| Do not have a single H1 saying what the business sells | 43% | 45% |
| Have fewer than 400 words on the home page | 36% | 40% |
| Have fewer than 10 internal links on the home page | 28% | 26% |
| Have no share preview (Open Graph) | 26% | 28% |
| Have no clickable phone number or WhatsApp on the home page | 25% | 39% |
| Do not publish a sitemap | 18% | 18% |
| Do not declare a canonical URL | 15% | 21% |
| Leave more than 20% of their images without a description | 14% | 21% |
| Are not on HTTPS | 4% | 4% |
| Do not declare their language | 3% | 6% |
| Are not mobile-friendly (no viewport tag) | 1% | 5% |
| Block at least one AI assistant in their robots.txt | 1% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 72 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Paris | 40 | 20 | 80 | 7 |
| Toulouse | 100 | 52 | 72 | 14 |
The mistakes that cost electricians customers
A website that does not tell Google “electrician”
44% of electricians’ sites have no usable page title and 43% have no main heading that names the trade. Electricians fail about as often as the average of all trades on this point. A company name alone says neither the trade, nor the city, nor the service.
A customer with a breakdown cannot call in one tap
25% of the sites analysed have no tappable phone number on the home page: they fail this less often than the study average. A power cut gets sorted from a phone: a number to copy out is a call that goes to the next electrician.
Qualifications nobody sees
36% of the sites have fewer than 400 words on the home page: they fail this about as often as the average. No room to explain what you really do, or to show a qualification you hold. And 53% do not describe the business in structured data: Google and AI assistants have to guess your area and your services.
Priority actions
Complete the Google Business Profile
Primary category “Electrician”, services listed one by one (emergency repairs, safety upgrades, fuse boxes, EV chargers if you install them), service area, real call-out hours.Open two doors on the website
An emergency page (tappable number, lead time, area covered) and a renovation page (steps, examples of jobs, quote form).Show your qualifications, if you have them
In France, Qualifelec, IRVE for EV chargers or others: exact name, scope, and a link to the body where it can be checked. Never a logo you do not hold.Ask for a review after every job
By text message with the profile link, inviting the customer to say what was done. A review that mentions a replaced fuse box or an installed charger informs the next customer.Describe the business in structured data
Electrician type, address, area, opening hours and phone, identical to the Google Business Profile.
Frequently asked questions
Should I show my certifications on my website?
Yes, if you really hold them: on the page of the service concerned, with the exact name of the qualification and a way to check it. A customer hesitating between two quotes looks at these details. A logo displayed without the right to it exposes you far more than it helps.
Emergency repairs and renovation: one website or two?
One website, two entrances. The customer with a breakdown wants a number and a lead time; the customer with a project wants past work and a form. Mixing them on a single page weakens both.
Do lead platforms replace a website?
They send requests for as long as you pay, and they send them to your competitors too. A well-worked Google Business Profile and website bring direct calls, which remain yours.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.