Key figures
37% of the 801 Google Maps listings have no website of their own
37% of the 801 Google Maps listings have no website of their own Study average: 31%.
| Check | Value | Study average |
|---|---|---|
| of the 801 Google Maps listings have no website of their own | 37% | 31% |
Source: survey of 801 Google Maps listings on 18 October 2026.Read the method
- business websites analysed
- 413
- business websites analysed
- of sites have at least one blocking issue
- 7 %
- of sites have at least one blocking issue
- Study average: 9%
- median score out of 100
- 73
- median score out of 100
- Study average: 71
Half of sites score between 61 and 82 out of 100
Free analysis score, out of 100, of the 413 sites analysed.
Median: 73/100, Study average: 71/100. The middle half of sites: 61–82.
| Value | |
|---|---|
| Median | 73 |
| Study average | 71 |
| The middle half of sites | 61–82 |
Source: FindMyCompany scanner, 413 sites scanned on 18 October 2026.Read the method
Trade by trade
| Trade | Maps listings | Sites analysed | Median score | Listings without their own site | Sites with a blocking issue |
|---|---|---|---|---|---|
| Removal company | 100 | 54 | 79 | 24% | 6% |
| Locksmith | 100 | 62 | 76 | 32% | 3% |
| Vet | 101 | 55 | 74 | 19% | 5% |
| Joiner | 100 | 51 | 73 | 43% | 8% |
| Taxi | 100 | 48 | 73 | 38% | 6% |
| Bricklayer | 100 | 40 | 72 | 54% | 10% |
| Photographer | 100 | 78 | 70 | 16% | 10% |
| Garage | 100 | 26 | 68 | 68% | 12% |
The checks failed most often
The three most common flaws
Share of sites that fail the check.
1. Have no llms.txt file: 79% ; 2. Have no FAQ on the home page: 79% ; 3. Do not describe the business in structured data: 56%.
| Rank | Check | Share of sites |
|---|---|---|
| 1 | Have no llms.txt file | 79% |
| 2 | Have no FAQ on the home page | 79% |
| 3 | Do not describe the business in structured data | 56% |
Source: FindMyCompany scanner, 413 sites scanned on 18 October 2026.Read the method
The 19 checks of the analysis, across 413 sites
Share of sites failing each check; the line marks the study average.
Have no FAQ on the home page: 79% ; Have no llms.txt file: 79% ; Do not describe the business in structured data: 56% ; Have no enquiry form on the home page: 47% ; Do not have a meta description of 70 to 165 characters: 44% ; Do not have a single H1 saying what the business sells: 43% ; Do not have a page title of 25 to 65 characters: 40% ; Have fewer than 400 words on the home page: 36% ; Have no clickable phone number or WhatsApp on the home page: 33% ; Have no share preview (Open Graph): 26% ; Have fewer than 10 internal links on the home page: 24% ; Do not declare a canonical URL: 19% ; Leave more than 20% of their images without a description: 19% ; Do not publish a sitemap: 16% ; Do not declare their language: 5% ; Are not mobile-friendly (no viewport tag): 4% ; Are not on HTTPS: 3% ; Block at least one AI assistant in their robots.txt: 2% ; Block Google in their robots.txt: 0%.
| Check | Businesses in Marseille | Study average |
|---|---|---|
| Have no FAQ on the home page | 79% | 81% |
| Have no llms.txt file | 79% | 80% |
| Do not describe the business in structured data | 56% | 55% |
| Have no enquiry form on the home page | 47% | 48% |
| Do not have a meta description of 70 to 165 characters | 44% | 50% |
| Do not have a single H1 saying what the business sells | 43% | 45% |
| Do not have a page title of 25 to 65 characters | 40% | 41% |
| Have fewer than 400 words on the home page | 36% | 40% |
| Have no clickable phone number or WhatsApp on the home page | 33% | 39% |
| Have no share preview (Open Graph) | 26% | 28% |
| Have fewer than 10 internal links on the home page | 24% | 26% |
| Do not declare a canonical URL | 19% | 21% |
| Leave more than 20% of their images without a description | 19% | 21% |
| Do not publish a sitemap | 16% | 18% |
| Do not declare their language | 5% | 6% |
| Are not mobile-friendly (no viewport tag) | 4% | 5% |
| Are not on HTTPS | 3% | 4% |
| Block at least one AI assistant in their robots.txt | 2% | 2% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 413 sites scanned on 18 October 2026.Read the method
Google Maps listings
Of the 801 listings surveyed, 79% are claimed by their owner and 75% show opening hours. The median listing has 18 reviews (average rating 4.6 out of 5) and 10 photos; 41% of listings have fewer than 10 reviews.
Platforms that listings without their own website link to: instagram.com (12), facebook.com (7), sites.google.com (4), wixsite.com (2), doctolib.fr (2), google.com (1). A listing that points to a platform works for the platform: it is the one that gets the links, the visits and the history.
What customers search for in Marseille
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| taxi marseille | 14,800 | €2.61 |
| serrurier marseille | 6,600 | €21 |
| photographe marseille | 4,400 | €1.19 |
| vétérinaire marseille | 3,600 | €4.57 |
| garage marseille | 2,900 | €0.93 |
| déménageur marseille | 1,900 | €5.27 |
| menuisier marseille | 1,600 | €3.04 |
| maçon marseille | 720 | €2.79 |
| agence seo marseille | 720 | n/a |
The cost per ad click measures what each visit bought on Google costs. A page that ranks organically for the same search captures those visits without paying for the click.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed.
Each site is scored out of 100 by the 19 checks listed above, grouped into three pillars (found on Google, cited by AI, turns visitors into customers); failing a critical point caps the score at 59. The score is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees.
No business name or website address is published: only aggregated statistics. Data collected on 18 October 2026. The aggregated data is published as JSON and may be reused with credit to the source.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.