6 free PDFs
Free guides for a website that pays its way
Working documents to print and tick off: the methods we use on our own sites and our clients’ sites, sourced, with no made-up figures. Free, in PDF.
- guides to download
- 6
- chapters
- 43
- points to tick off
- 222
- no card, just an email address
- 0 €
Checklist
Online store checklist: 40 points
Free PDF checklist: 40 points to tick to get found, build trust, take payment without friction and measure. Sourced, and applied on our own shops.
PDF · 7 chapters · 40 points
Plan
Get off page 2 of Google in 30 days
A week-by-week plan to move your pages from positions 11 to 20 onto page one: Search Console, rewriting, internal links, Bing, measurement.
PDF · 6 chapters · 31 points
Template
A product page that sells: the template
The product page template block by block: title, photos, copy, price, proof, structured data, a filled-in example and the pre-publication checklist.
PDF · 9 chapters · 43 points
Step by step
Free Google Shopping, step by step
Show your products on Google for free: Merchant Center account, feed, shipping, returns, the rules to follow, common rejections and a monthly routine.
PDF · 9 chapters · 47 points
Kit
Get cited by ChatGPT: the kit
Get cited by ChatGPT and AI assistants: robots.txt lines to copy, an llms.txt template, a first-sentence formula, structured data and a monthly test.
PDF · 6 chapters · 31 points
Checklist
Service website: 30 points that pay
Tradespeople, practices, agencies: 30 points to turn your website visits into calls and quote requests, from your Google Business Profile to measurement.
PDF · 6 chapters · 30 points
Free audit
And your website: what does Google see?
The same check as on this page, run on your website, in 30 seconds. Free.
Free30 secondsno commitment