Key figures
- searches for “agence immobilière” per month in France
- 201,000
- searches for “agence immobilière” per month in France
- Google reviews for the median listing
- 73
- Google reviews for the median listing
- Study average: 27
- median score of the 130 sites analysed, out of 100
- 66
- median score of the 130 sites analysed, out of 100
- Study average: 71
How customers search for an estate agency
“Agence immobilière” (estate agency) is searched 201,000 times a month in France, and the city does the rest. Monthly searches with the city: 12,100 in Paris, 8,100 in Lyon, 8,100 in Toulouse, 6,600 in Marseille, 6,600 in Bordeaux.
The ad click rises to €1.58 in Paris. Behind these searches is a seller who wants a valuation, a landlord looking for a property manager, a buyer who wants a contact in the neighbourhood. Each expects a page that speaks to them, not a list of listings.
| Google search | Searches / month | Cost per ad click |
|---|---|---|
| agence immobilière | 201,000 | €0.70 |
| agence immobilière paris | 12,100 | €1.58 |
| agence immobilière lyon | 8,100 | €0.96 |
| agence immobilière marseille | 6,600 | €1.18 |
| agence immobilière toulouse | 8,100 | €0.86 |
| agence immobilière bordeaux | 6,600 | €1.37 |
| agence immobilière nantes | 4,400 | €1.19 |
| agence immobilière lille | 6,600 | €0.94 |
| agence immobilière près de moi | 110 | n/a |
| site internet agence immobilière | 50 | n/a |
| référencement agence immobilière | 10 | n/a |
What Google shows for “agence immobilière toulouse”
Survey of 18 October 2026: the Google Maps card block (local pack) takes the top of the page. Below these blocks, the first 1 standard results visible are: business website.
- Google Maps local pack
- 1—business website
What we measured on 130 estate agency websites
We collected the top 200 Google Maps listings for “agence immobilière” in Lille and Toulouse, then ran each of the 130 websites belonging to these businesses through our free analysis. 8% of listings show no website at all and 0% only link to a platform.
89% of estate agency websites have no FAQ on the home page
Share of sites failing the check, compared with the average across the study’s 24 trades and 7 cities.
Have no FAQ on the home page: 89% ; Have no llms.txt file: 85% ; Do not describe the business in structured data: 77% ; Do not have a meta description of 70 to 165 characters: 72% ; Do not have a page title of 25 to 65 characters: 56% ; Have no clickable phone number or WhatsApp on the home page: 48% ; Do not have a single H1 saying what the business sells: 45% ; Have no share preview (Open Graph): 41% ; Have fewer than 400 words on the home page: 35% ; Do not declare a canonical URL: 32% ; Leave more than 20% of their images without a description: 32% ; Have no enquiry form on the home page: 27% ; Do not publish a sitemap: 26% ; Have fewer than 10 internal links on the home page: 22% ; Do not declare their language: 16% ; Are not mobile-friendly (no viewport tag): 15% ; Block at least one AI assistant in their robots.txt: 7% ; Are not on HTTPS: 4% ; Block Google in their robots.txt: 0%.
| Check | Estate agencies | Study average |
|---|---|---|
| Have no FAQ on the home page | 89% | 81% |
| Have no llms.txt file | 85% | 80% |
| Do not describe the business in structured data | 77% | 55% |
| Do not have a meta description of 70 to 165 characters | 72% | 50% |
| Do not have a page title of 25 to 65 characters | 56% | 41% |
| Have no clickable phone number or WhatsApp on the home page | 48% | 39% |
| Do not have a single H1 saying what the business sells | 45% | 45% |
| Have no share preview (Open Graph) | 41% | 28% |
| Have fewer than 400 words on the home page | 35% | 40% |
| Do not declare a canonical URL | 32% | 21% |
| Leave more than 20% of their images without a description | 32% | 21% |
| Have no enquiry form on the home page | 27% | 48% |
| Do not publish a sitemap | 26% | 18% |
| Have fewer than 10 internal links on the home page | 22% | 26% |
| Do not declare their language | 16% | 6% |
| Are not mobile-friendly (no viewport tag) | 15% | 5% |
| Block at least one AI assistant in their robots.txt | 7% | 2% |
| Are not on HTTPS | 4% | 4% |
| Block Google in their robots.txt | 0% | 1% |
Source: FindMyCompany scanner, 130 sites scanned on 18 October 2026.Read the method
| City | Maps listings | Sites analysed | Median score | Reviews (median) |
|---|---|---|---|---|
| Lille | 100 | 60 | 66 | 71 |
| Toulouse | 100 | 74 | 66 | 74 |
The mistakes that cost estate agencies customers
A title and description left on default
56% of agency websites have no usable page title and 72% have no usable meta description. Agencies are in this situation more often than the average across trades. In the results, Google then shows a snippet picked at random from the page.
A website that does not work on a phone
15% of the websites analysed declare no mobile layout, a case that comes up more often than the study average. A seller who has to zoom in to read about a valuation goes to the agency across the street.
No structured data about the agency
77% of the websites do not describe the agency in structured data (address, opening hours, area, phone number). Google and AI assistants have to guess which neighbourhoods the agency covers.
Priority actions
Point the Google Business Profile to the valuation page
Category “Real estate agency”, exact opening hours, photos of the shopfront and the team, and the link to a valuation page that asks for three pieces of information, not ten.Write one page per neighbourhood you really work
Properties sold, observed selling times, the kind of housing in the area, schools and transport: facts only the agency knows, not interchangeable paragraphs.Separate selling, buying, letting and managing
One page for each service, with its real fees, its steps and its contact.Make the website readable on mobile
A viewport tag, text readable without zooming, a clickable phone number and a valuation form reachable in one tap.Ask for a review at every signing
Sellers, buyers and tenants, by message with the link to the profile. Reply to every review, criticism included.Describe the agency in structured data
RealEstateAgent type, address, area, opening hours, phone number, identical to the Google Business Profile.
Frequently asked questions
Does a network agency need its own website?
The page supplied by the network is rarely enough to stand out: it is built on the same template for every agency. Pages of your own (neighbourhoods, completed sales, team) give Google reasons to prefer you locally, and they are compatible with the network’s brand.
Which page should you push to win instructions?
The valuation page. It is what sellers look for, and it is the page that should be linked from the Google Business Profile, the home page and every neighbourhood page.
Are property listings enough to get an agency found?
No. Listings change and disappear, and buyers mostly view them on the portals. It is the stable pages (neighbourhoods, services, valuation) that build the agency’s visibility over time.
Method
Google Maps results (up to 100 listings) for the trade’s search query, centred on the city, collected via OpenSEO on 18/10/2026. Free website analysis (lib/audit.js): home page, robots.txt, sitemap.xml, llms.txt. No paid tools. Listings without a website, platform pages (Doctolib, Planity, Facebook, Instagram, Google Sites…) and network pages appearing 3 times or more: counted in the listings, not in the sites analysed. The score out of 100 is the tool’s own, which also counts server response time (4 points out of 100). Server response times are not published: they were measured from outside France and do not reflect what a visitor in France sees. No business name or website address is published: only aggregated statistics.
Search volumes: Average monthly search volumes on Google, France, French language, Google Ads data via OpenSEO (DataForSEO). CPC = estimated average cost of an ad click, in euros.
The data covers businesses in France (websites and Google Maps listings in French cities), and searches and volumes are from Google France.